We didn’t start with a business plan.
We started with a suitcase, memories of cities that changed us, and a desire to create something that felt as rich and layered as the places we’d been.
Orum came together slowly, the way real things do. Piece by piece. Place by place.
Inspired by the way cities can shift your perspective. This isn’t just a brand. It’s everything we felt while building it and everything you might feel while wearing it.

We believe clothing should feel like something. That it should move with you, grow with you, and remind you that you’re always in motion even when you’re standing still.